FOR IMMEDIATE RELEASE: May 18, 2017
Center Purchases 128 Spots on Radio and Television Networks Across the State
Providence, RI – The Rhode Island Center for Freedom & Prosperity announced today it has completed an advertising purchase for its second “Hey Dude” ad-spot, after its first spoof spot went viral on social media and earned a front-page Providence Journal headline. Both spots can be found at RIFreedom.org/SaveRI.
128 ads will be run on four television and radio networks over a three week period, beginning May 22 and ending on June 9. Advertising purchase agreements have been signed by the Center with the following media entities:
- Cox Media (TV ads to run on Fox News Channel)
- iHeartMedia (radio ads to run on B101)
- 630-WPRO radio
- 1540-WADK radio
The ad-spot that will be run, the second in the Center’s “Hey Dude” series, portrays an up-beat full-time worker welcoming out-of-state shoppers in a dynamic state economy that boomed after lawmakers cut the sales tax and rejected the free-paid-time-off mandate and other anti-employer “no shot” legislative items. The young man earns enough to pay off his own college loans, even while his employer pays him a reasonable wage. He honestly loves his home state of Rhode Island for the real opportunities he’s been afforded.
This is opposed to the the negative vision of the progressive-left painted by the original “Hey Dude” spot. Featured in that spot is a stoned young woman, disinterested in her part-time job. Instead, she decides not to show up for work and laughs about how she can take advantage of recently passed laws that allow her to skip work without notice, still get paid a mandated high wage rate, and even have her college tuition paid for by the state… all while she sits at home and does nothing. She sarcastically wisecracks how great she thinks this is.
The ad-spots are part of a campaign by the Center and other groups to Save Rhode Island from the destructive policies being advanced by progressive left lawmakers. Both spots and other information can be found at RIFreedom.org/SaveRI.