The Rhode Island Center For Freedom & Prosperity announced it has completed an advertising purchase for its second "Hey Dude" ad-spot, after its first spoof spot went viral on social media and earned a front-page Providence Journal headline.

Center Announces Radio & TV Advertising Buy for “Hey Dude 2” Spoof Campaign Against Paid-Time-Off & Progressive Agenda

FOR IMMEDIATE RELEASE: May 18, 2017

Center Purchases 128 Spots on Radio and Television Networks Across the State

Providence, RI – The Rhode Island Center for Freedom & Prosperity announced today it has completed an advertising purchase for its second “Hey Dude” ad-spot, after its first spoof spot went viral on social media and earned a front-page Providence Journal headline. Both spots can be found at RIFreedom.org/SaveRI.

128 ads will be run on four television and radio networks over a three week period, beginning May 22 and ending on June 9. Advertising purchase agreements have been signed by the Center with the following media entities:

  •  Cox Media (TV ads to run on Fox News Channel)
  •  iHeartMedia (radio ads to run on B101)
  •  630-WPRO radio
  •  1540-WADK radio

The ad-spot that will be run, the second in the Center’s “Hey Dude” series, portrays an up-beat full-time worker welcoming out-of-state shoppers in a dynamic state economy that boomed after lawmakers cut the sales tax and rejected the free-paid-time-off mandate and other anti-employer “no shot” legislative items. The young man earns enough to pay off his own college loans, even while his employer pays him a reasonable wage. He honestly loves his home state of Rhode Island for the real opportunities he’s been afforded.


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The RI Center for Freedom & Prosperity is the Ocean State’s leading voice against the wreckage caused by our state’s progressive agenda.

As the state’s leading research organization, advancing family and business friendly values… the mission of our Center is to make Rhode Island a better place to call home – to raise a family and to build a career.

While progressives value government-centric, taxpayer-funded dependency… our Center believes in the value of hard work and the free-enterprise system.

We understand that in order for more Rhode Island families to have a better quality of life, that more and better businesses are needed to create more and better jobs.

Your donation will help us fight the union-progressive movement and, instead, advocate for pro-family, pro-business policies and values.

Please make a generous, tax-deductible gift to support our Center today!

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This is opposed to the the negative vision of the progressive-left painted by the original “Hey Dude” spot. Featured in that spot is a stoned young woman, disinterested in her part-time job. Instead, she decides not to show up for work and laughs about how she can take advantage of recently passed laws that allow her to skip work without notice, still get paid a mandated high wage rate, and even have her college tuition paid for by the state… all while she sits at home and does nothing. She sarcastically wisecracks how great she thinks this is.

The ad-spots are part of a campaign by the Center and other groups to Save Rhode Island from the destructive policies being advanced by progressive left lawmakers. Both spots and other information can be found at RIFreedom.org/SaveRI.


The RI Center for Freedom & Prosperity is the Ocean State’s leading voice against the wreckage caused by our state’s progressive agenda.

As the state’s leading research organization, advancing family and business friendly values… the mission of our Center is to make Rhode Island a better place to call home – to raise a family and to build a career.

While progressives value government-centric, taxpayer-funded dependency… our Center believes in the value of hard work and the free-enterprise system.

We understand that in order for more Rhode Island families to have a better quality of life, that more and better businesses are needed to create more and better jobs.

Your donation will help us fight the union-progressive movement and, instead, advocate for pro-family, pro-business policies and values.

Please make a generous, tax-deductible gift to support our Center today!